The Brand

Purrl Jewellery was born from a passion and vision to redefine the archetypal way in which pearls were being worn. Inspired by the idea of challenging classic “pearl culture” without losing any of the timeless elegance these iconic gems exude, founder Rola Haidar and her daughter Rania Kassem began designing contemporary, high-end pieces of jewellery that would appeal to both the young and the young at heart.

What sets the mother daughter duo apart and provides the backbone to Purrl’s success is the unwillingness to compromise on the excellent quality of the pearls and other precious stones they use, as well as the level of intricate design and innovation that goes into every piece.

Their collections are not defined by season, but instead are the product of a process to encapsulate beauty, dynamism, functionality and ageless appeal into their jewellery.

It is the interpretation of emotional moments, experiences, and feelings that drive the designs forward.